Make 988 Famous: The new Suicide Prevention number needs attention, but how you do teach an entire nation the most important phone number after 911?

America’s National Suicide Prevention Line was moving from a complicated 1800 number to a simpler iteration: 988.

But it needed a big idea to make it known across the land. One that respected the subject matter, yet still captured the US’ attention.

So why not teach America the number 988 using its most beloved educators; Sesame Street.