A live performance inside a bottle-o’s walk-in fridge? BWS made music history with this world-first gig featuring BROODS and Client Liaison.

An inter-agency collaboration for BWS, BRING: Universal Music for Brands delivered a fully integrated music campaign that saw iconic artists and lucky music fans enter BWS Cool Room gigs across Melbourne and Sydney.

Transforming the most unboring space of a BWS store in a live music stage, The Cool Room series saw NZ pop act BROODS and Aussie party-starters Client Liaison turn up the heat inside giant walk-in fridges in Fountain Gate Drive and Glebe.

The Cool Room marked the BWS brand’s first major step into music culture. A nationwide promotional campaign on Spotify allowed fans to attend. Music performance content captured by production partner Jack Morton then showcased what went down for those not lucky enough to be there.