National Rugby League
Lead social creative for State Of Origin and NRL Finals
DAY FOR IT
A unified mantra for the nation to celebrate the NRL’s Grand Final amongst a most unprecedented season.
Whether it was ads during Origin, celebrations on TikTok or a series of the game’s most hype-inducing posters, we got a nation of league fans screaming “DAY FOR IT!”
Simply The Best Social
Tasked with activating the NRL’s first standalone social campaign for State Of Origin, we kept it simple. And delivered the leagues most engaged campaign in years.
From (at one point) the top trending design on GIPHY to games galore for Instagram Story fanatics, it became new standard set for future NRL campaigns.
The NRL Finals Bandwagon
When your team’s out of contention, or you never had one to start, why would you care about NRL Finals?
The NRL Bandwagon used the internet’s love of personality tests to generate them a team to follow
And remaining teams were spurrned on by propaganda campaigns designed to reward those that best sell their side
