Kayo SPORTS
Social creative
The Kayo Housemate
A TikTok sharehouse interview. One to find an ordinary athlete to join Kayo’s “Where Sport Lives” campaign.
With millions of views and plenty of applicants, I launched Kayo Sports’ first foray into a TikTok campaign off the back of their nationwide creative.
The first bespoke Duet campaign for TikTok Australia, it gathered plenty of banter in bringing the Where Sports Lives concept to a younger, more engaged audience.
“Kayo Sports Turns to TikTok To Find Their New Housemate”
“NRL star Luke Keary seeks the latest Kayo housemate in TikTok challenge”
“Kayo Sports Stars Hunt For Their New Housemate Via TikTok”
Kayo Sports X Hello Sport Podcast X Toyota Gazoo Racing Club
